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The Complete BeginnerGuide To Using Pinterest
Introduction:
Don’t forget Pinterest in your
marketing grade school, many children build memory book of memories of
birthdays, family vacations, you name it.
By primary school, that memory book
passion may have converted into a passion for keeping a diary of your thoughts,
ideas, desires, and so on.
In secondary school, you built entirely
yearbooks every year to collect special moments.
And by college, you likely
mounted a push tack board to keep notes, check stubs, pictures, or homework
reminders. Now imagine if other people could stagger upon each of those crafty
items, click on the memory, the ticket, or picture, and be navigated to a website where they could learn more.
We discuss these steps in this:
· Why use Pinterest.
· How to create a Pinterest business account.
· Advantage of Pinterest.
· Disadvantage of Pinterest.
Why use Pinterest.
Pinterest is a
virtual pinboard used for sharing and organizing images. Use Pinterest to share
your own picture and distinguish and
bookmark new ones. To share images you can pin an image to aboard. Pinterest is
mainly a picture sharing platform, but also has features of a social network as
well. As with other social networks, it has followers, and a home news feed
that updates as new content is added. You can also like and comment on pins,
and mention (@) users in posts. Pinterest also supports
sharing through the act of repining, which is a form of sharing what others
have posted. Pins can lead to any site with the given photo, which could be
free content such as blog posts, or a commercial site where you can purchase
products or other content like news articles. Pinterest is an open network,
which does not require user permission to view your shared content or to be
followed. Make sure your content is not sensible in any way.
Why does Pinterest
matter:
Any business that plans on driving a
high volume of website traffic to increase sales should consider joining
Pinterest. In fact, according to Comstock, Pinterest buyers spend more money,
more often, and on more items than users from any of the other top five social
media sites. With statistics like that, it’s no wonder businesses are gathering
to Pinterest. Here are hardly specific reasons why Pinterest matters for
business:
·
Traffic:
Pinterest receives an estimated
85,500,000 unique monthly visitors. Last year, Pinterest was driving more
referral traffic than Google+, YouTube, and LinkedIn combined. And as long
since its launch, Pinterest has continued to drive more traffic to HubSpot blog
than Google+.
If you’re using the fix It button on
your pages, every single one of your fixes will include a link back to the
original source. That’s how HubSpot blog collects more than 640 links from
Pinterest in just two weeks. They still deliver marketing value because they
allow fixers to run onto your content and visit your website and landing pages
in just one click.
Pinterest buyers pay out more money,
more often, and on more items than buyers on any other of the top five social
media sites so marketers should try to engage them early on in the buying
cycle. On the HubSpot Pinterest account, we have a perfect board dedicated to
marketing offers that helps generate leads for our sales team.
A Pinterest business account is, by default, public. Users do not
require any approval from page administrators to follow your page.
Step1:
Click this link
https://business.pinterest.com
Step2:
Open this type of page
Step3:
Create your account
Step4:
Added Profile Info
·
User name
·
Profile Image
·
About
·
Website
Step5:
Agreement
Advantage Of Pinterest.
A picture is worth a thousand words.
·
Pins have a longer lifespan.
·
Great source for market research.
·
Spy on your competition.
Disadvantage Of Pinterest.
It is a (somewhat) newer network
·
Limited categorization
·
Lots of competition
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